Remember back when I first started writing… I know… all of 4 posts ago (my, how time flies), I mentioned that I came across TWO advertisements in Real Simple magazine that *actually* had disclaimers about their product “claims” at the bottom of the page! Highly impressive. Well here they are, time to give them their props:
So the first company is Olay. They claim their “Regenerist” line is the “#1 Moisturizer #1 Night Cream #1 Serum” and continue to write, “Women everywhere have made “Regenerist” number one. For Good Reason. These products work. Though not surgical results, Micro-Sculpting Cream delivers results superior to department store creams costing hundreds more.” Then they write that those claims are based on $ sales in food/drug/mass outlets for 12 months ending 12/19/09. A step up from the usual, “Surveys says that…” What surveys? When where they done? By who? You get the point.
The second company, Maybeline, has a picture of Christy Turlington – still gorgeous – modeling “Instant Age Rewind : ‘TheEraser’ Treatment Makeup.” Now, we’re all aware that in advertising ALL pictures have been Photoshop-ed to DEATH, right?! The shit you see in your magazine, is NOT, I repeat NOT, even close to what was true in real life. We all know Christy Turlington is beautiful and we also all know she is a beautiful older woman. So for Maybeline to allow her to look like her face is as smooth as a 12-year-old’s, when she is actually 41, is… just… plain… lying. However… this ad says this product “doesn’t just cover; after 8 weeks of use reduces imperfections without makeup on.” Followed by the statement: Visual is a dramatization of actual product results. Thank you. And DUH!
But still… it is just SO refreshing to (finally) see a company or two have disclaimers and sources to their typically outrageous claims. Ah! Honesty! It’s brill. For real.
